Strategy and Values


Our strategy work as a framework for what we do and are transformed into concrete yearly goals for the entire authority and its individual divisions.  


Our work is based on four overall strategic goals: 


  • Clear effect on markets
  • Sound interaction with our stakeholders
  • Working smarter 
  • Successful employees and their continuous development

Mission: We work to make markets well-functioning

On a well-functioning market, businesses compete efficiently on all parameters. The businesses improve the efficiency of their production, enhance the quality of existing products and services while developing new ones. On a well-functioning market, consumers can act with ease and confidence and purchase the goods and services that suit them. 

Vision: Growth and consumer welfare

If consumer welfare is high, consumers are able to procure goods and services, where quality, price and volume meet their needs. Well-functioning markets support high consumer welfare.

Read our strategy (PDF)



Press Contact

For press related inquiries, please contact Head of Communications, Hanne Arentoft, on

phone +45 4171 5098