Our strategy work as a framework for what we do and are transformed into concrete yearly goals for the entire authority and its individual divisions.
Our work is based on four overall strategic goals:
Mission: We work to make markets well-functioning
On a well-functioning market, businesses compete efficiently on all parameters. The businesses improve the efficiency of their production, enhance the quality of existing products and services while developing new ones. On a well-functioning market, consumers can act with ease and confidence and purchase the goods and services that suit them.
Vision: Growth and consumer welfare
If consumer welfare is high, consumers are able to procure goods and services, where quality, price and volume meet their needs. Well-functioning markets support high consumer welfare.
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phone +45 4171 5098