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Publication - Competitive Markets and Consumer Welfare

On a regular basis, we will publish articles on competition and consumer issues. Among other things, the articles present analyses and professional views in a short and accessible format.

Excessive Pricing in Pharmaceutical Markets

Intervention against possible exploitative and excessive prices should always be considered carefully. However, the dynamics of pharmaceutical markets makes it particularly relevant for competition authorities to prioritise cases on unfair prices

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Consumers benefit from a standardised front page to loan offers

Consumer inactivity in the mortgage market reduces consumer welfare and providers’ incentive to innovate and compete. This has led The Danish Competition Council to recommend an introduction of a simple frontpage to mortgage loan offers based on an experimental study using behavioural insights.

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Behavioural Consumer Regulation

The government’s consumer policy strategy – Consumer in a digital world – has a strong focus on how rules and legal requirements affect both businesses and consumers in the new digital reality. The strategy has prompted the Competition and Consumer Authority to review all consumer-related legislation from a behavioural perspective.

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Improving the effectiveness of terms and conditions in online trade

This article reports the results of a lab experiment that successfully enabled consumers to take notice of terms and conditions (T&Cs) in an online shopping environment and use these more when actively choosing between products.

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The challenges for present and future competition enforcement

The Danish Competition and Consumer Authority hosted an international conference in March 2018 where leading European competition experts were gathered to discuss some of the hottest topics within the world of competition enforcement such as digitalization, income distribution, fairness, Brexit, the Facebook-case in Germany and more.

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The Danish Marketing Practices Act has been given a complete overhaul and is now more user-friendly

The Danish Marketing Practices Act has been given a complete overhaul, which makes it consistent with EU regulations. The new Act has been made more comprehensible for both businesses and consumers, and helps to reduce administrative burdens for businesses. The Danish Marketing Practices Act supports good, uniform consumer conditions and is technology neutral and therefore agile with regard tec...

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Better access to tenders for small and medium-sized companies

Public contracting entities conduct up to 3,000 EU tenders in Denmark every year. The competition for contracts contributes to efficient use of public resources.

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Children must learn about hidden advertising on social media

Children's use of social media has exploded in recent years, and their media consumption takes place on smartphones and tablets. This often leaves them alone with a large proportion of the advertising messages to which they are exposed. The Social Star teaching material is therefore intended to teach 5th-7th graders about bidden advertising on social media.

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When Competitors own (parts of) each other

A merger, where a company acquires control of a competitor, can impede effective competition and, for example, result in higher prices and poorer product offering. Big mergers are there-fore subject to merger control.

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Swedish experiences with more freedom in the practice sector

Sweden implemented a health care reform which creates the opportunity for more effective competition in the practice sector. With the reform, health care providers received the right to freedom of establishment, and ownership restrictions have been removed, allowing anyone to own a health centre.

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Development of an efficient consumer complaints system

In 2015, Denmark implemented a new system for handling consumer complaints. Unlike before, the system focuses on mediation, with both companies and consumers involved in finding a solution to their dispute.

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