The danish marketing practices act has been given a complete overhaul and is now more user-friendly

The Danish Marketing Practices Act has been given a complete overhaul, which makes it consistent with EU regulations. The new Act has been made more comprehensible for both businesses and consumers, and helps to reduce administrative burdens for businesses. The Danish Marketing Practices Act supports good, uniform consumer conditions and is technology neutral and therefore agile with regard technological developments. The Act comes into force on 1 July 2017.

The article describes the main changes brought about by the new act. This applies both to the purely material changes in the act, and the more technical legal changes and clarifications.