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Denmark: Fine of DKK 225,000 to the German undertaking Cloud7

On January 4, 2021, the German undertaking Cloud7 GmbH accepted to pay a fine of DKK 225,000 (€ 30,243) for resale price maintenance.

Cloud7 demanded that a Danish dealer followed the recommended retail prices when selling dog equipment products from Cloud7.

The infringement took place from January 2017 until October 2018.

The case started in November 2018 with a complaint to the Danish Competition and Consumer Authority. The complaint gave reason to believe that the prohibition against resale price maintenance had been violated.

Therefore, the Danish Competition Council decided to hand the case over to the State Prosecutor for Serious Economic and International Crime. The State Prosecutor investigated the case and initiated the criminal proceedings.

For further information contact head of communications at The Danish Competition and Consumer Authority, Hanne Arentoft, on telephone +45 41 71 50 98.