Deputy Director of the Competition and Consumer Authority Jacob Schaumburg-Müller says:
"When up to half of the hotels are unaware of their possibilities for entering into agreements with the OTAs, then the industry has the potential for better agreements, which we would like to help realise."
"We work to secure well-functioning markets, and this applies to both companies and consumers. Against this background, it’s obvious that, in collaboration with the Danish Chamber of Commerce and HORESTA, the Competition and Consumer Authority help shed a little more light on the formal framework for agreements with OTAs."
Hotels have the option of setting different room rates on different OTAs, and offering lowThe reason for the Competition and Consumer Authority’s cooperation with the Danish Chamber of Commerce and HORESTA is that an analysis conducted by the European competition authorities shows that 47 percent of hotels surveyed were not aware of the possibilities for making new agreements with OTAs.
By entering into different agreements with different OTAs, a hotel can obtain several benefits. Firstly, consumers are presented with a wider range of offers depending on which OTA they visit. Secondly, it enhances competition between OTAs to the benefit of both hotels and consumers.
In the collaboration, the Competition and Consumer Authority's knowledge of the competition rules is combined with the Danish Chamber of Commerce’s and HORESTA's wide industry network.
For further information, contact the Competition and Consumer Authority’s communication department, tel. +45 41 71 50 98.