News

New collaboration with hotels to increase competition between online travel agents

Competition and Consumer Authority collaborates with Danish Chamber of Commerce and HORESTA to help Danish hotels get better deals with and increase competition between online travel agents (OTAs).

Examples of some of the options for hotels:

  • The hotels have the option of setting different prices and terms for hotel rooms on the OTAs. This means that the hotels can negotiate individual prices and terms (e.g. that a hotel stay is inclusive of breakfast) with individual OTAs.
  • The hotels have the option to offer a customer a lower room rate than the OTAs if the customer inquires personally, e.g. at reception, or through other direct channels (such as by telephone or email), as long as this takes place through sales channels other than the hotel's own, open online sales channels. The hotels also have the option to offer lower room rates and other favourable terms to closed customer groups, e.g. through loyalty programmes.
  • The hotels have the option to market themselves to past customers, including those who booked through OTAs. This means that the hotels can make direct contact with a former customer even if the customer booked the hotel room through an OTA. This gives hotels the ability to market themselves directly to the customer, e.g. with advantageous offers.