Competition analysis of “Betalingsservice”, a Danish direct debit product

The Danish direct debit product, Betalingsservice, is one of the best -known payment solutions in Denmark. Betalingsservice was launched in 1974 by PBS (now Nets Holding) and 95 % of households are using the product. In 2012 more than 16,500 businesses, public authorities and associations (creditors) carried out 195 billion payments using Betalingsservice.