Anti-competitive agreement on customer allocation between media agencies

14. June 2018

The Danish Competition Appeal Tribunal has upheld the findings of the Danish Competition Council that a horizontal cooperation agreement between two independent media agencies constituted an infringement of Section 6 of the Danish Competition Act.

The two media agencies had entered into an arrangement on joint purchase and resale of distribution of unaddressed advertising material. The Danish Competition Appeal Tribunal finds that the documentation in the case showed that the two media agencies had also agreed to allocate customers as part of the arrangement, and that the two media agencies operated as competitors on the market.

See the Danish Competion Council's decision here (english summary)