Consumer behaviour in the dentistry market

The market for dentistry services is regulated, and market prices play a limited role in consumers' choice of dentist. At the same time, the market is relatively large. In 2013, approximately DKK 8 billion was spent on dentistry services in Denmark, of which DKK 5.4 billion was spent on adult dental care.

In collaboration with Roskilde Tandpleje (Roskilde Dentistry), the Competition and Consumer Authority carried out a survey of 18-year-olds’ choice of adult dentistry services.