Shared TV solution

The government, the Liberal Party, the Danish People’s Party, the Socialist People's Party, the Red-Green Alliance and the Conservative Party have adopted a new growth package "Denmark fully out of the crisis".

One of the initiatives in the growth package is the initiation of an analysis of whether releasing consumers who are currently tied to a specific TV service provider through a shared TV solution – thereby giving them the option of selecting an alternative TV service provider (“freedom of choice”) - will lead to better and cheaper TV solutions for consumers. The Danish Competition and Consumer Authority therefore asked Incentive to conduct an analysis of the economic impact of freedom of choice.