Discount Culture in the Danish Grocery Market

Grocery prices in Denmark are ca. 4-6 % higher than the average of seven EU countries (Belgium, Denmark, Finland, France, Italy, The Netherlands and Germany) when corrected for VAT and excises, taking into account the high Danish per capita wealth and that more products are sold on campaign in Denmark than in the other countries. It indicates that competition and effectiveness in the Danish grocery market, or in the markets that produces groceries, is not at level with comparable European countries.